Cash-strapped town hall chiefs could hand out £15,000 in spot prizes to families who recycle more than their neighbours.
The scheme will see vouchers worth £75 awarded to the top two household recyclers in all 16 wards of St Helens.
Across the borough we recycle 42 per cent of our waste – an achievement to be proud of – but there’s still much more we can do to reach the 50 per cent targetCoun Seve Gomez Aspron
If the project, which is funded by the Department of Communities and Local Government, continues for at least 12 months, the total amount given away will top £15,000.
Welcome packs will start arriving through letterboxes on Monday, October 29, with details of how householders can activate their account.
It will also contain a card that also entitles holders to exclusive offers and discounts from local businesses.
Each month, the top performing recycler and runner up in each ward will win £50 and £25 respectively to spend on a choice of vouchers - including Marks and Spencer and iTunes products, family experiences or local charity donations.
Charities will also be among the winners – with all ‘activated’ members of the recycling scheme able to vote for the good causes they’d like to see get a share of £10,000 at the end of the scheme.
Councillor Seve Gomez Aspron, cabinet member for Green Smart and Sustainable Borough, said: “We’re all aware of the need to recycle what rubbish we can – and reduce our impact on the environment.
“Across the borough we recycle 42 per cent of our waste – an achievement to be proud of – but there’s still much more we can do to reach the 50 per cent target.
“The more you reduce, reuse and recycle – the better chance you have of winning rewards for yourself and for local charities like HoneyRose Foundation, the Steve Prescott Foundation, the Hope Centre and Willowbrook Hospice.”
Residents can earn points as a result of their community’s (ward’s) improved performance compared with the previous month.
Their individual points tally will also increase if they take part in recycling activities (for details go to www.sthelens.gov.uk/recyclingrewards).
These include everything from recycling food waste, to recording your own recycling activities on a weekly basis - or simply telling the council about the positive actions you’ve taken to recycle.
How to join the scheme
To start earning points and discounts, residents will need to activate their account. They can do this online by using the activation code included in the welcome pack.
You can also use the free council app (search St Helens Council in your app store) or simply call 01744 676789 to request
a freepost activation form.