Installing pride in British industry

Labour leader Ed Milliband
Labour leader Ed Milliband

A PRESCOT firm has won backing for its ‘Made in Britain’ campaign from Labour leader Ed Miliband.

Cooker manufacturer Stoves want to sign the standard marque on British goods to install pride in our manufacturing industry.

Mr Miliband told a recent industry conference the scheme would help British business succeed.

Stoves chief executive Denver Hewlett said: “We have been overwhelmed by the response to the Made in Britain campaign so far and there is clearly an appetite out there for a standard marque.

“We are now contacting other manufacturers to see how they would like to proceed, as although this may have been our idea, we think every UK manufacturer should have a say in how this goes forward.”

Stoves’ campaign followed research which should about half of the buying public are confused about which brands could claim to be British.

The findings also revealed that two-thirds (67 per cent) wanted an official seal of approval to show products made in Britain and the majority (52 per cent) thought British brands should bring manufacturing back to the UK.

Stoves’ ‘Made in Britain’ logo was created by Cynthia Lee from Nottingham University as part of a national design competition, and was made freely available on the Stoves website to be used by British manufacturers.

Around 350 UK manufacturers have signed up to use the marque, including Roman Showers and Samuel Heath.