An enormous pile of litter was assembled in front of the Town Hall to show how much rubbish is dropped in St Helens in just one weekend.
The unwelcome addition to Church Square, which measured nearly 8ft high, was all collected by street cleaners in the town centre.
It was then displayed by St Helens Council’s environmental protection team as part of a new initiative - ahead of harsher sanctions which will be introduced this month.
Environmental wardens will be on patrol daily to ensure that people who drop litter in St Helens are made to pay for the mess they make.
Last year, it cost St Helens Council more than £1.75m to clean litter off the streets.
Common types of litter include cigarette butts, food waste and packaging and bus and train ticket stubs.
Dog fouling is a type of litter which also continues to be tackled across the borough, and efforts to target those response will also be stepped-up with the launch of the new campaign.
Coun Seve Gomez Aspron, St Helens Council’s cabinet member for environment and neighbourhoods, said: “The amount of litter on display was an absolute disgrace. There really is no excuse.
“The cost to clean up the litter comes out of your council tax, so even if you don’t drop litter, you still pick-up the bill for those who do.
“It’s your money being thrown away.
“We are proud of St Helens and are committed to ensuring we all live in a healthy, safe and pleasant environment.”