Police will be handing out posters, beer mats and and bar entrance hand-stamps across St Helens this week warning that “One Punch Can Kill”.
The links between too much alcohol – and its potentially fatal consequences – will be underlined during a week of action.
Police patrols are set to be stepped up as campaign organisers – including St Helens Council, Merseyside Police and the Community Safety Partnership - do all they can to urge customers to be safe around town.
Coun Richard McCauley, St Helens Council’s cabinet member for regeneration, housing, planning and community safety, said: “Although we have a very safe night time economy here in St Helens, it’s important to demonstrate how too much alcohol can turn a good night into a bad one.”
Area commander Julie Cooke said: “We take all reports of violence extremely seriously and incidents of this nature not only have devastating consequences for the families of the victim, but the community as a whole.
“I would like to reassure the public that we will do everything possible to bring violent offenders to justice to make sure they cannot cause misery to our communities.
“Extra patrols will be on the streets in St Helens as the campaign is launched and I would encourage everyone to speak to them if they would like more information about the campaign or if they would like to report a crime.”
If you have witnessed a crime, or been a victim of one, you should report it to Merseyside Police on 999 or, if you are not in danger, 101.