St Helens Aldi store receives ‘Project Fresh’ refurb

Aldi will reveal a fresh new look for its Westpoint store when it re-opens to customers on Thursday (November 19) at 8am.

Wednesday, 18th November 2020, 2:04 pm
Updated Wednesday, 18th November 2020, 2:10 pm
Aldi will reveal a fresh new look for its Westpoint store when it re-opens to customers on Thursday at 8am.

Standing at 1,140 sqm of retail space, a more customer-focused layout with wider aisles allows for the products customers know and love to be found more easily, whilst browsing new ranges.

The transformation is part of Aldi’s £300m investment into further improving its stores and services across the UK, and is based on feedback from more than 50,000 customers. The Project Fresh renovations have been ongoing since 2018.

The new-look store offers increased space, dedicated to fresh British meat and fish, as well popular Lacura health and beauty products, award winning beers, wines and spirits, famous Mamia babycare products, and a new and improved Food to Go section, offering a choice of fresh salads, sandwiches and sushi for busy customers.

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The format has been created to make shopping easier for St Helens customers and the new look store will now have wider aisles and clearer signs to make shopping effortless. Fresh bread and cakes have been moved to the last aisle preventing them getting squashed under customers’ shopping and the store will now offer new, easy to browse freezers.

The store employs 35 members of the local community, and the refurbishment will create additional job opportunities.

The Aldi at Westpoint has a number of safety measures in place, including sanitisation stations on entry, Perspex screens at its tills and social distancing reminders in store, as well as a traffic light system to control the number of people going in and out of the store.

Customers can also take advantage of Aldi’s famous Specialbuys, which are available every Thursday and Sunday. During opening week, the store will be offering a wide range of homeware, including duck feather and down duvets from £29.99, knitted pouffes for £29.99 and chunky-knit throws for £24.99.

Aldi Store Manager Julie Holcroft said: “The store is looking fantastic, and we can’t wait to welcome our loyal customers back so they can see it for themselves. We’re committed to making sure that the shopping experience each customer enjoys in our stores is on a par with the products and services they’re used to.

“Customers will notice a few small changes throughout the store to align with social distancing guidelines, ensuring we keep our community safe, and we thank you for the co-operation in ensuring the safety of both our colleagues and customers.”

The store, which has 100 car parking spaces, is located on Westpoint, A58 Linkway, St Helens, WA10 1QA and will be open: Monday – Saturday: 8am–10pm and Sunday: 10am–4pm.