Mick Potter's men opened the scoring through Francis Meli before Bradford conjured an admirable response with converted tries from Glenn Morrison and Rikki Sheriffe.

Yet the visitors, strengthened by the introduction of powerhouse forwards Maurie Fa'asavalu and Tony Puletua, hit back with four more scores from James Roby, Jon Wilkin, Chris Flannery and Kyle Eastmond to lead 28-14 at the break.

There was no way back for Bradford thereafter as Semi Tadulala's 63rd-minute try proved little more than consolation for Steve McNamara's men.

Saints were not done and further tries from Fa'asavalu, Puletua and Meli added gloss to the scoreline and gave the Super League leaders an impressive eight-try haul.

Bradford set the previous record of 15 straight wins in 1997.

St Helens coach Potter praised Roby and Fa'asavalu for their contributions, saying: "Robes showed how quick he is out of dummy half and can add some real value to our team off the bench.

"Maurie was also very good today. He was dynamic and you wouldn't want him running at you, let me tell you."