SAINTS have signed a lucrative sponsorship with one of Britain’s best-known companies.
The club today (Wednesday) unveiled Typhoo Tea as their main shirt sponsors for the 2012 and 2013 seasons.
Chief executive Tony Colquitt said: “We are delighted to be entering into a partnership with such a world-class brand which will broaden the profile of the club at the most exciting time in our history, and widen rugby league’s exposure to the public.
“We are also looking forward to realising the full potential of the partnership, and increasing exposure of Typhoo Tea and Saints via a host of joint initiatives.
“Additionally, our community programmes interact with more than 50,000 youngsters, so alongside Typhoo Tea’s Sport For All scheme, we will be joining forces to get more young people active.”
As part of the deal, which will be supported by substantial market investment, the new home and away strips will be unveiled in September showcasing the iconic Typhoo Tea logo.
The brand will also adorn all media backdrops, official club stationery, match-day and season tickets, along with more than 18,000 branded cups of Typhoo Tea being served at every home fixture.
Typhoo Tea will also create a family area where young children can go with their parents to enjoy the game, while the club and their fans will support the company’s Sport For All programme, with bucket collections at selected fixtures, enabling further funding to be invested in community sports.
Keith Packer, the company’s chief executive officer, said: “We are both proud and excited about becoming Saints’ main shirt sponsors for the next two seasons.
“St Helens are one of the finest rugby league clubs in the world, with a rich heritage dating back to 1873.
“The club has won five Super League titles, 12 Challenge Cups and two World Club Challenge crowns, and we feel the power, passion and excitement of the sport will complement the heritage of our own brand.”
Fans should get their first glimpse of the official Tea of the Saints at the opening of the new 18,000 stadium.”