Talented St Helens X-Factor favourite Kiera Weathers was a big hit with fans at the relaunch of the new Co-operative food store.
The Higher Parr Street shop welcomed the 18-year-old, who shot to fame last week after appearing on the popular ITV programme, impressing judges with a slowed-down Ella Eyre cover of “We don’t have to take our clothes of”.
Taking time to cut the ribbon to open the store last week before spending time having photos taken, signing autographs and talking to more than 100 of her fans, the barmaid made a lasting impression in the town.
The shop in the Fingerpost shopping area has re-launched after a £210,000 makeover, with a new look and focus on cheaper everyday essentials and focus on fresh, healthy foods.
Henry Milner, store manager, said: “This is a very proud day. We have a great team here at the store and we are thrilled to now see the fruits of such a significant investment.
“We are confident that the store will be a real asset to the community, and play its part in local life.
“The Co-op is investing to transform its convenience business, while lowering the price of everyday essentials. Customer feedback has been fantastic and, to have Kiera to come along to help to launch our new-look store has been the icing on the cake!”
Kiera has made no secret of her desire to “fly the flag for St Helens”, performing in a Saints shirt at Langtree Park last week and speaking at several local schools.
Not only this but she also secured a support slot with Pixie Lott at the Warrington Festival, after being tipped as a favourite to win X Factor.
The Co-op store has also launched its Community Pioneer role where a member of the food store team, Helen Twist, will also work to foster involvement in community activities, from local fund-raising initiatives to helping to understand and develop solutions to meet community needs - this has already included raising the money needed for a defibrillator.