St Helens mum’s invention is a big hit on Amazon

Helen Davies with her daughters Elora and Keira, pictured with the Mini EasyMat and EasyMat
Helen Davies with her daughters Elora and Keira, pictured with the Mini EasyMat and EasyMat

A St Helens mum-of-two has sold her commercial cleaning company to concentrate on growing her line of best-selling baby products.

Helen Davies, 40, a ‘mumtrepreneur’ from Cowley Hill Lane, launched the game-changing EasyMat last year.

The EasyMat is a plate and placemat with suction cups that prevents children tipping or throwing their plates or bowls.

Helen was inspired to create the novelty tableware whilst raising her two daughters.

“At mealtimes, anything that wasn’t pinned down got chucked across the room. I wanted to continue letting them explore food, but with far less mess.

The product instantly became an Amazon best-seller.

She has since released a portable version of her best-selling product, the Mini EasyMat, designed for highchair feeding and travel.

“The EasyMat is perfect for home feeding, but I decided to create a more portable version that fits all sizes of highchair – something parents could take with them to pubs and restaurants and on holiday,” explains Helen.

“The Mini EasyMat comes with its own travel case and lid. It’s got its own ‘Best-Seller’ badge now, and I am in talks to bring it to market in Switzerland and Portugal,” she added.

Helen is no stranger to the business world, having run a successful cleaning company for 12 years.

However, the overwhelming popularity of the EasyMat products has convinced her to focus all her energy into designing ‘new and innovative products’ that are ‘practical for parents and fun for babies’.

Helen’s inventive designs have coincided with the increasing popularity for products that support the idea of letting babies feed themselves.

The St Helens ‘business’mum’ wants to capitalise on the current trend for ‘baby-led weaning’, a readymade market for EasyMat.

“Ultimately, I want EasyMat to become a household name,” says Helen.

“My next goal is to take the product to the UK retail market – to fly the flag for ‘mumtrepreneurs’ and St Helens!”