Nine jobs were created when a women’s fashion retailer opened up in the old town centre HMV store.
Select, which specialises in translating catwalk trends into high street outfits at affordable prices, has taken over the Church Square Shopping Centre outlet as part of ambitious expansion plans.
Church Square boss Steve Brogan said Select’s arrival proves that St Helens can still attract big national retailers - despite a string of closures elsewhere in the town centre in recent years.
He said: “This is great news for Church Square Shopping Centre and for the town. I’ve a teenage daughter and she loves this store – the clothes are an affordable price, decent quality and very ‘on-trend’.
“We have many young shoppers who come to the centre, and enjoy hunting down a new outfit, so this is absolutely perfect for them.
“Signing a well-recognised name such as Select also shows the hard work that that’s been put in to encourage retailers to come to St Helens. Women’s fashion retailer Roman recently opened, with new jobs, and is doing very well too.”
Launched in the early 1980s, Select was bought by Turkish investor Cafer Mahiroglu in 2008 - who has focused on making Select one of the high street’s most affordable fashion retailers.
This strategy has been successful with 136 UK stores open and ambitious expansion plans in place to open 40 more stores by the end of 2014.
Mr Mahiroglu said: “We’re thrilled with the opening of the new St Helens store - we feel it will be a welcome addition to our rapidly expanding chain of outlets.”
Roman women’s fashion retailer opened at Church Square Shopping Centre in February, creating six jobs. It marked a return to the town for the brand, as it was previously part of TJ Hughes.