TOWN Hall chiefs have signed up to a new deal pledging to create a charter for safe and fair market trading.
The Real Deal campaign is a cross-sector, partnership initiative, bringing together local authority trading standards services, market operators and traders, industry groups, and copyright and trademark owners.
It also aims to reduce the sale of counterfeit goods.
Councillor Alison Bacon, cabinet member for Environmental Protection, said: “Markets – including occasional sales and car boot sales - are not uniformly regulated and can therefore offer easy opportunities for those who wish to trade illegally, particularly in counterfeit and pirated goods.
“A market’s reputation as a safe shopping environment can very quickly be undermined if it is infiltrated by unscrupulous individuals.”