Google’s tips for the trade

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INTERNET search engine giant Google is coming to St Helens.

Google UK is set to kick-off three months of free business workshops at St Helens Chamber next month, in a bid to boost the region’s online economy.

Organisers hope to provide face-to-face help for scores of local businesses.

Raja Saggi, Google UK’s head of small business initiatives, said: “The Internet has created huge opportunities, but many business owners feel they don’t have the expertise they need to help their businesses grow online.

“This is the first time we have ever run a series of events aimed at helping one area, and we’ll be working hard with our partners to make a real difference to the area’s Internet economy over the coming months.”

Google’s programme of free events and workshops are aimed at helping local businesses - regardless of technical expertise - with everything from getting online and creating a business website to improving each firm’s existing online presence.

The St Helens area is currently considered to lag behind cities such as Manchester, London, Leeds and Bristol in its use of the Internet for business.

As well as a series of large scale events, a Google “juice bar” will spend three months travelling to various locations across Merseyside, with capacity to give 1,500 business people free one-on-one digital health-checks and advice.

Kath Boullen, chief executive of St Helens Chamber, said: “We are delighted to have a global player such as Google coming here to St Helens. Getting businesses online so that they can widen their potential markets to the rest of the country, and even the world, is a sure-fire way to support business and economic development.

“Having the technical expertise of Google on hand to help local businesses on their online journey will be a great boost for the local business community.”

Google UK’s St Helens event is set to take place at St Helens Chamber from 8am-10am on Wednesday, September 21.

To register, go online at: www.gbbo.co.uk/liverpool