ST Helens Sinfonietta is starting spring on a high note after securing a welcome year-long sponsorship deal.
The local Specsavers Hearing Centre has struck up a partnership with the award-winning orchestra to encourage more people to take an interest in classical music.
Darren Anglesea, hearing services director at the Bridge Street store, said: “We became aware of the fantastic work that the Sinfonietta does with local children and the wider community and wanted to support it in any way we could.
“So we came up with the Hearing Every Note sponsorship campaign, which allows us to support the Sinfonietta and raise awareness locally of the need for regular hearing tests.
“Most people don’t realise that they should have their hearing tested once every two years, or once a year for those aged over 40.
“If we can encourage just a few people to take better care of their hearing, while also promoting and helping to fund the fantastic work the Sinfonietta does, then that will be great.”
St Helens Sinfonietta is made up of former members of major symphony orchestras and young professional musicians in the early stages of their careers.
The sponsorship deal will now see Specsavers distributing information and advice about hearing loss at many of the Sinfonietta’s 2011 concerts.
Alan Free, St Helens Sinfonietta’s musical director, said: “We have a number of exciting events and activities planned for 2011, so the additional support we’ve been given by our partnership with Specsavers Hearing Centre will really help us start the year on the right note.”
The first sponsored concert is The Early Orchestra, set to be held on Saturday, March 26, at the Toll Bar United Reformed Church.
Advanced tickets, priced £10, are available from Lyn Wallis 01744 600846 or Helen Free on 01925 291273 - but will also be on sale on the door.