All hands to the pump for record bid

Beer lovers raise a pint ahead of the world record attempt and Proud of Our Ale festival
Beer lovers raise a pint ahead of the world record attempt and Proud of Our Ale festival

Calling all beer lovers! The Sefton Arms in St Helens is offering readers a free pint of beer and the chance to make history this month, when it attempts to break the record for the most people drinking the same beer at the same time.

The date for your diary is Friday September 18 at 7pm - which is also the day when England take on Fiji to kick off the Rugby World Cup.

The current record of 714 people was set last November in Mexico.

TCG, the pub group that owns the Sefton Arms is aiming to smash it by gathering drinkers in 40 of its pubs to enjoy a free pint of Hobgoblin ale, and sending in a photo of the occasion as evidence to the Guinness Book of Records.

To join in the fun and help your local get into the record book, you must pre-register on the Proud of Our Ale Facebook page at www.facebook.com/Proud.of.Our.Ale

The world record attempt marks the start of the Proud of Our Ale beer festival, which runs through to October 31.

General manager Matty Williams said, “On the day when rugby is coming home to the UK, it seems only appropriate that we should also bring home the record for drinking beer.” We welcome regulars and new customers to the Sefton Arms to help us and are looking forward to getting the Proud of Our Ale festival and the Rugby World Cup off to a flying start.”

All customers wanting to take part in the record bid at the Baldwin street pub must pre-register on Facebook and be happy to join in the group photograph.

The record bid is part of a series of beer-themed events planned throughout the year by the company.